SOCIAL MEDIA CONTENT & CopyWRITING SAMPLES
I’ve crafted copy and collateral to market my freelancing services. These are illustrative of the work I do in conjunction with my long-form writing.
Embrace Your Quirks: Commas
LinkedIn | Image + Copy
I used to obsess over commas. I was an English teacher. I knew exactly how to use them.
It was warping my writing.…
Embrace Your Quirks: Tonal Slips
LinkedIn | Image + Copy
A tonal 'slip' can be artful, elegant, blazingly surprising.
Writing doesn't have to have a consistent tone. Writing thus would be robotic, such as the sentence by which you are presently occupied. Its rigidity emerges from its tonal…
Embrace Your Quirks: Pet Words
LinkedIn | Carousel + Copy
You aren’t supposed to use your ‘pet words’ in writing. They’re excessive and blunt and loud – but they’re you.
If used thoughtfully, they’re the perfect imperfections to drop into your writing. Because…
Blogs aren’t dead
LinkedIn | Carousel + Copy
Startups are skipping building blogs.
That’s a mistake. Mostly.
There’s chatter in the discourse that blogs are dead. To …
How to write for advocacy
LinkedIn | Carousel + Copy
Here's how to write for advocacy.
And why that dormant blog is exactly what you need to advocate for your case. Time to revive it.
BLog revival package
LinkedIn | Image + Copy
Has your EdTech blog lapsed? Old posts remain from their SEO glory days, gathering digital dust?
What you need is a reset switch…
Power-through package
Facebook | Image + Copy
Getting English marks up is a knotty business, especially in high school.
I taught English for 11 years at elite schools in Johannesburg. I know what…
Embrace Your Quirks: Fragments
Instagram | Reel + Copy
Quirks enliven writing, even the 'incorrect' ones. There's a force, even an elegance, to the oddities of your writing style.
One of my writing quirks is a fondness for sentence fragments. Love